Terms of service

1. The service

Markindex is a market intelligence tool for marketing managers. Connect your ad account and benchmark your performance against anonymised market data. We grant you access to use the platform for your own internal business purposes.

We may update, improve, or remove features at any time. We will give reasonable notice of changes that significantly affect your plan.

2. Your account

Keep your login credentials secure. You are responsible for all activity under your account, including actions taken by team members you invite. If you suspect unauthorised access, contact us immediately.

3. Plans and billing

Free — permanent access to basic features, no payment required.

Pro — includes a 7-day free trial. Your card is saved at sign-up but not charged until day 8. Cancel before then and you owe nothing.

Enterprise — billed immediately, no trial. Includes everything in Pro plus full data isolation — your account data is excluded from the benchmark pool.

Paid plans are billed monthly via Stripe and renew automatically each month until you cancel. All fees are non-refundable. If a payment fails, Stripe will retry automatically. If all retries fail, your account reverts to the Free tier. We will give at least 30 days' notice before any price increase.

4. Acceptable use

Don't misuse the platform. Specifically, do not:

• Reverse-engineer or attempt to copy the Service
• Scrape or bulk-export data beyond normal use
• Connect ad accounts you don't have permission to access
• Use the Service for anything illegal

We may suspend or terminate your account for serious violations.

5. Your data

You own your data. We process it only to run the Service.

If you connect an ad account, we contribute fully anonymised, aggregated metrics from it to the Markindex benchmark pool — the data that powers market comparisons for all users. No brand names, ad creative, or identifying information is ever included. Enterprise users are excluded from this pool entirely.

We do not use your data to train AI models. We do not sell your data.

When you disconnect an ad account, all its data is permanently deleted immediately. When you delete your account, all your data is permanently deleted. See our Privacy Policy for full details.

6. Intellectual property

Markindex owns all rights to the platform — its software, design, algorithms, and methodology. You own your data. Using the Service gives you access to it, not ownership of any part of it.

7. No liability

Markindex benchmarks are statistical aggregates for informational purposes only — not professional advice. You make your own decisions based on them.

To the maximum extent permitted by Danish law, Markindex is not liable for any damages arising from your use of the Service, including lost profits, wasted ad spend, data loss, or business interruption — regardless of the legal theory and even if we were advised of the possibility.

8. Governing law

These terms are governed by Danish law. Any dispute that cannot be resolved directly will be handled by the courts of Copenhagen, Denmark.