What does good look like in your industry?
Your click-through rate is 1.8%. Your cost per click is $2.40. But are those numbers good? Benchmark shows where every metric stands against real accounts in your industry and spend bracket — by campaign objective.
How it works
Connect your account
Link your Meta ad account in one click.
Pick your segment
Choose your industry and spend bracket.
See the comparison
Every metric ranked against accounts like yours — by campaign objective.
What you get
Metric benchmarks
Click-through rate (CTR), cost per click (CPC), cost per 1,000 impressions (CPM), cost per acquisition (CPA), return on ad spend (ROAS) — per campaign objective, with your percentile position.
Structural benchmarks
Budget allocation, ad format mix, audience strategy, campaign structure — how your setup compares, not just your output.
Sample data — $10K–$20K monthly spend
See it in action
Metric comparison — ecommerce segment
Structural benchmark — audience strategy
Gap: You invest 15% on prospecting. Top accounts in your segment invest 60%. Consider rebalancing your audience strategy.
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