Your metrics, ranked against the market.

You know your click-through rate (CTR) is 1.2% and your cost per acquisition (CPA) is $24 — but you have no idea if those are good, bad, or average. The Scorecard ranks every metric as a percentile against accounts in your industry, segmented by campaign objective.

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How it works

Connect

Link your Meta ad account with one click.

We pull your data

Markindex fetches your campaign metrics and segments them by objective.

See where you stand

Every metric shown as a percentile position against accounts in your industry and spend bracket.

What you get

Per-metric percentile ranking

Every metric positioned against accounts in your industry and spend bracket.

Campaign objective segmentation

Conversion campaigns compared to conversions, brand awareness to brand awareness. Apples-to-apples, always.

Active + history views

See live campaign performance in the Active view. Review how past campaigns ranked against the market in the History view.

Sample data — $10K–$20K monthly spend

See it in action

Scorecard

Sales

Campaign	Amount spent	CTR	CPC	CPM	Revenue	ROAS	Conv. rate
Spring Sale	$3,240 P60	2.8% P70	$1.12 P30	$7.40 P90	$10,368 P40	3.2× P40	4.1% P60
Summer Promo	$1,890 P40	1.6% P40	$1.84 P50	$9.20 P60	$4,536 P30	2.4× P30	2.8% P40
Retargeting	$680 P20	4.2% P90	$0.91 P20	$11.30 P50	$2,924 P50	4.3× P80	6.7% P80
Total	$5,810 P60	2.9% P70	$1.29 P40	$9.30 P70	$17,828 P50	3.1× P50	4.5% P60

Campaign

Amount spent

CTR

CPC

CPM

Revenue

ROAS

Conv. rate

Spring Sale

$3,240

P60

2.8%

P70

$1.12

P30

$7.40

P90

$10,368

P40

3.2×

P40

4.1%

P60

Summer Promo

$1,890

P40

1.6%

P40

$1.84

P50

$9.20

P60

$4,536

P30

2.4×

P30

2.8%

P40

Retargeting

$680

P20

4.2%

P90

$0.91

P20

$11.30

P50

$2,924

P50

4.3×

P80

6.7%

P80

Total

$5,810

P60

2.9%

P70

$1.29

P40

$9.30

P70

$17,828

P50

3.1×

P50

4.5%

P60

Leads

Campaign	Amount spent	CTR	CPC	CPM	Leads	CPA	Conv. rate
Get 10% Off	$2,100 P50	1.4% P60	$3.20 P50	$13.40 P60	47 P60	$44.68 P50	1.4% P50
Newsletter Signup	$890 P30	2.1% P70	$2.40 P60	$9.80 P70	28 P70	$31.79 P80	2.2% P70
Abandon Cart	$3,450 P60	0.9% P30	$5.10 P30	$11.20 P50	38 P40	$90.79 P30	0.7% P30
Total	$6,440 P60	1.5% P60	$3.57 P40	$11.47 P60	113 P50	$57.00 P40	1.4% P50

Campaign

Amount spent

CTR

CPC

CPM

Leads

CPA

Conv. rate

Get 10% Off

$2,100

P50

1.4%

P60

$3.20

P50

$13.40

P60

$44.68

P50

1.4%

P50

Newsletter Signup

$890

P30

2.1%

P70

$2.40

P60

$9.80

P70

$31.79

P80

2.2%

P70

Abandon Cart

$3,450

P60

0.9%

P30

$5.10

P30

$11.20

P50

P40

$90.79

P30

0.7%

P30

Total

$6,440

P60

1.5%

P60

$3.57

P40

$11.47

P60

113

P50

$57.00

P40

1.4%

P50

Awareness

Campaign	Amount spent	Reach	Freq.	Impressions	Ad recall lift	Cost per recall lift
Lifestyle — Broad Reach	$4,200 P50	284K P70	3.2 P60	908K P70	12.4% P70	$0.34 P80
Brand Story — Video	$8,100 P70	612K P70	2.8 P40	1.71M P60	9.8% P40	$0.83 P40
Total	$12,300 P70	896K P70	3.0 P50	2.62M P60	11.1% P60	$0.59 P60

Campaign

Amount spent

Reach

Freq.

Impressions

Ad recall lift

Cost per recall lift

Lifestyle — Broad Reach

$4,200

P50

284K

P70

3.2

P60

908K

P70

12.4%

P70

$0.34

P80

Brand Story — Video

$8,100

P70

612K

P70

2.8

P40

1.71M

P60

9.8%

P40

$0.83

P40

Total

$12,300

P70

896K

P70

3.0

P50

2.62M

P60

11.1%

P60

$0.59

P60

Explore other features

Benchmark

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